Discoverability vs. DRM: An expert discussion at the Publishing Business Virtual Conference & Expo
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Publishing%20Business%20Virtual%20Conference%20and%20Expo<%2Fa>%20as%20a%20panel%20of%20industry%20experts%20explores %20important%20questions%20around%20the%20paradox%20that%20is%20Discoverability%20Vs.%20DRM.%20Christopher%20Kenneally,%20Brian%20O'Leary,%20Peter%20McCarthy%20and%20Patricia%20Payton%20will%20attempt%20to%20get%20to%20the%20bottom%20of%20the%20issues%20around%20getting%20your%20content%20discovered%20without%20giving%20it%20all%20away%3A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fdiscoverability-vs-drm-an-expert-discussion-publishing-business-virtual-conference-expo%2F" target="_blank" class="email" data-post-id="2289" type="icon_link">
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Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.
Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.
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