Discoverability vs. DRM: An expert discussion at the Publishing Business Virtual Conference & Expo
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Publishing%20Business%20Virtual%20Conference%20and%20Expo<%2Fa>%20as%20a%20panel%20of%20industry%20experts%20explores %20important%20questions%20around%20the%20paradox%20that%20is%20Discoverability%20Vs.%20DRM.%20Christopher%20Kenneally,%20Brian%20O'Leary,%20Peter%20McCarthy%20and%20Patricia%20Payton%20will%20attempt%20to%20get%20to%20the%20bottom%20of%20the%20issues%20around%20getting%20your%20content%20discovered%20without%20giving%20it%20all%20away%3A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fdiscoverability-vs-drm-an-expert-discussion-publishing-business-virtual-conference-expo%2F" target="_blank" class="email" data-post-id="2289" type="icon_link">
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In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free
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