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More important than looking at e-book versus print sales, Mobed points out, is considering, "Are the solutions we're offering … what [our customers] want? Are we predicting where they're going?"
So, even if you are of the opinion of Rudy Shur, this issue's Guest Columnist (page 29), who believes that for indie presses, at least, "the pressure is not that great to shift gears immediately" to e-books, it seems wise to concentrate not just on e-books versus print books, but on your customers and market segments.
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- Companies:
- Oxford University Press
- People Magazine
- People:
- Mobed
- Niko Pfund
E
Noelle Skodzinski
Author's page
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