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"Google dominates mobile advertising, with a market share of 59 percent of total spending, including search and display advertising, followed by Apple with 8.4 percent and Millennial Media at 6.8 percent, according to IDC [International Data Corporation, a global provider of market intelligence, advisory services and events on the mobile and wireless markets]," according to the article, "Apple beware: Google will rule the mobile industry in 2011, claims IDC," on MobileMarketer.com.
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