From Garage Publisher to Google Prominence
Evan-Moor’s story of growth, from start-up to search engine superstar.
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The company’s free e-newsletter is also faring well, with a circulation of 200,000 to elementary educators who receive it once a week. The newsletter includes lesson plans for the upcoming week. “We’ve promoted this service through trade shows for a few years, and now we collect e-mails. Teachers can also sign up via our Web site,” explains Evans. The newsletter is also featured prominently in Evan-Moor’s catalog, which is mailed to two million people a year.
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Sharon R. Cole
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