Exploring E-Books
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New opportunities
Consumers read more magazines and newspapers each year than books, yet periodical publishers are less involved in producing content for e-books distribution channels than traditional book publishers, Crosbie notes. E-books can allow periodical publishers to combine some of the advantages of print with the advantages of electronic media, he adds. For example, with no click through, display advertising in an e-book is more like a print ad, because readers who view the ad can click through and leave the site. Automatic delivery of blocks of content, which mimics traditional print publishing, is also more neutral to e-book technologies than to the page-by-page loading featured in Web sites.
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