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Simba%20Information<%2Fa>'s%20"Trade%20E-Book%20Publishing%202010"%20report,%20drawing%20data%20from%20a%20nationally%20representative%20survey,%20an%20estimated%209%20percent%20of%20the%20U.S.%20adult%20population%20bought%20at%20least%20one%20e-book%20in%202009%20(compared%20to%20an%20estimated%208%20percent%20in%202008).%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Ffacts-figures-about-ebooks-may-june-2010%2F" target="_blank" class="email" data-post-id="4983" type="icon_link">
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"You can read this two ways," says Michael Norris, senior analyst with Simba. "On one hand, about 91 percent of the U.S. adult population shrugged off e-books in 2009, but on the other hand, about 6,000 new people per day entered the e-book market in 2009."
"A big however," he notes, "I haven't seen a comparable loss of consumers on the print side, which has also seen a big rise in consumers between 2008 and 2009. So I think any generic narrative that says 'a shift away from print and toward digital' may be premature. They both are growing, and both can grow as long as the quality of the content remains high."
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