Focus on Independent Publishers: PMA Executive Director Terry Nathan talks about challenges facing this segment, including Amazon’s new POD policy.
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Extra: How important has the growth of POD been for this segment of the industry?
Nathan: The quality of POD has been improving, but I’m still a little hesitant to direct somebody [to POD who] would come to me asking, “What’s the best way to get my book printed?” A lot of POD books are still sub-par. … They’re leaving a bit to be desired. They’re a lot better than they were five years ago. POD is a wonderful technology, and if used correctly, I think it’s great for a lot of people that have backlist titles. It’s a perfect use of technology. It allows a lot of these books to stay alive [that] would have [otherwise] gone out of print.
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