Focus on Independent Publishers: PMA Executive Director Terry Nathan talks about challenges facing this segment, including Amazon’s new POD policy.
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I sit in on groups with buyers from Barnes & Noble and Borders, and they absolutely frown on any POD book. There’s sort of a stigma that the books are not returnable.
Extra: In general, what should independent publishers be focusing on today?
Nathan: I’m thinking maybe just putting more emphasis on selling outside the book trade—special sales possibly. You think about BookExpo America and what it was 10 or 15 years ago. It was a show alive with book buyers. The independent bookstores are [decreasing]. You have the big retail stores and Amazon. One of the big challenges [for independent publishers] is to target and identify, and then explore … new areas to sell their books.
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