Heim previously served as the executive vice president and chief publishing officer at Thomas Nelson Publishers and president of Borders, Inc. While at Thomas Nelson she was responsible for executive leadership, revenue growth and profitability for the company’s 12 publishing units. Heim and the team charted 59 titles on the New York Times bestseller list and consistently dominated the Evangelical Christian Publishing Association’s (ECPA) bestseller reports. She was responsible for leading the content development, marketing and brand strategy teams for some of today’s foremost Christian thought leaders including Max Lucado, John Maxwell, John and Staci Eldredge, John MacArthur, Charles Stanley and Donald Miller. During her four-years as president of Borders, sales revenue and profits grew significantly, and by the end of her tenure the stock value achieved a five-year high.