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To pull together the intricacies and detail of the multifaceted project, careful planning and communication between all participating vendors was a key element. At the core of the project were the clever design created by FSEA Art Director Eric J. Carter and the cover’s superb execution carried out in two parts by BrightMARKS, LLC, of Lenexa, Kan. (foil stamping and glitter UV spot coating), and Laser Excel of Santa Rosa, Calif. (laser cutting). According to CEO/Managing Member David Hutchison of BrightMARKS, several critical points were identified at the onset of the project that would be instrumental to its overall success:
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