Future of Print Takes Center Stage at Book Business Conference & Expo
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“With no hyperbole whatsoever, we can say that the Internet is reversing 550 years of media trends that began with Gutenberg and his bible in Germany in the 15th century,” said Cole. “Up until the Internet, all mass communication has been from the few to the many, and the many have had very poor ways of communicating back. And if you look at today’s Internet users, they’re making it clear: They don’t
just want to receive information, they want to generate it. They want to be the source.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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