Future of Print Takes Center Stage at Book Business Conference & Expo
A piece of good news for book publishers: Cole’s research shows that while the Internet is having a significant impact on the amount of time consumers spend watching TV, the Internet is not significantly impacting the amount of time consumers spend reading books.
Cole also delivered what he termed good news to publishers of all types. “Encouragingly, for the first time in the seven years we’ve been tracking people, [Internet users] are showing some willingness to pay for digital content,” he said. “For the first five years, people didn’t want to pay for any digital content. They thought everything ought to be free … now they’re beginning to understand they have to pay for digital content.”
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Matt Steinmetz is the publisher and brand director of Publishing Executive.