Future of Print Takes Center Stage at Book Business Conference & Expo
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Higher quantities of better, cheaper technology are available in today’s world, which is changing the ways consumers seek and acquire information. These rapid advancements are “creating a generation of digital natives as opposed to the digital immigrants that most of us are.”
Gerber went on to provide the crowded ballroom of several hundred publishing industry executives with an overview of Google’s publishing-related partnerships. He urged publishers to explore how to reach Internet audiences, whether via Google’s offerings or those of its competitors, and said that providing content for free online is increasing printed book sales for those books.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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