Gore Documentary Inspires Publisher to Produce First “Green” Bible: A Q&A with Thomas Nelson CEO Michael S. Hyatt
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Extra: How will the reaction to this Bible affect the rest of the Bibles and other titles you release in the future? Are there plans in place to continue the push for more environmentally friendly printing on upcoming titles or your backlist titles?
Hyatt: Absolutely. We really did this as a way to learn about “green” publishing. We produced “The Charles F. Stanley Life Principles Daily Bible” and Brian McLaren’s “Everything Must Change” in hopes that we could learn. Our long-term goal is to publish product that is both eco-friendly and economically viable.
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