Gore Documentary Inspires Publisher to Produce First “Green” Bible: A Q&A with Thomas Nelson CEO Michael S. Hyatt
Extra: Who do you hope will be the target market for this Bible, and why would this edition appeal to them over other editions you publish?
Hyatt: For many consumers, eco-friendly products are very important, and buying and using these products is an outward expression of their values, a daily and practical practice of their beliefs. I would have thought originally that it would be people who were on the cutting-edge with environmental issues and a little left on their political slant. What we’re seeing is that it’s pretty much everybody––well, everyone under the age of 35 really. As Christians, we believe the whole world is a gift from God, and we have a stewardship that we have to take care of it. I questioned, why aren’t more Christians at the forefront of this? If anyone has the reason to [be], it’s us. We feel an eco-friendly Bible will appeal to many Christians across a wide range of ages and theologies who have embraced the Bible’s message of stewardship as an important aspect of their walk of faith.