Grandma Knows Best
And since we are still a very young company, we are still experimenting with a number of [wholesale] buying shows around the country. We are trying to learn which ones work and which ones we would not attend again. We have joined the Great Lakes Book Association that keeps us in the loop with regard to other independent book stores. When a new book comes out, a big mailing goes out, newspapers are contacted and the marketing push is on once again. We always have a kick-off party and make it a true celebration of combined efforts. It seems to be working. In a little over two years, we have sold about 33,000 books. Other publishing companies have stated that this is very good. I am not an expert on numbers, so I take their word for it. Of course, we dream big and hope to reach many more.
Matt Steinmetz is the publisher and brand director of Publishing Executive.