Hachette Book Group Announces James Patterson App for iPhone and iPad
(Press Release) October 29, 2010, NEW YORK — Hachette Book Group announced today the James Patterson App for iPhone and iPad. The free app, available now on iTunes , will allow anyone with an iPhone or an iPad to access the latest breaking news about the country’s #1 bestselling author and his books, plus exclusive fan previews, online purchasing, author interviews, and other exclusive content.
iPhone applications have become increasingly popular, not only as an entertainment pastime but as an active sales and marketing tool. Unlike any other of its kind, the James Patterson App will keep fans up to date on Patterson’s latest happenings. It will provide automatic reminders about forthcoming books and access to all facets of the author’s world via regularly updated movie reviews, author videos, contests, and direct links to his websites—including www.JamesPatterson.com and www.ReadKiddoRead.com. Readers can also sign up to be a part of Patterson’s active Facebook page and Twitter feed, and to receive newsletters and information on how to participate in Patterson’s philanthropic ventures, including his latest Book Dollars For Scholars program.
Apple launched the James Patterson app on Friday night and already the user feedback has been tremendous. Michael Pietsch, Executive Vice President and Publisher of Little, Brown and Company, Patterson’s publisher, says, “James Patterson changes the publishing landscape once again! With this app he puts into the pocket of everyone who loves his novels the chance to be in touch with him easily and often—to learn about his books, his characters, his appearances, and his enthusiasms, to read an excerpt from every one of his books, and to press a button and buy that book within seconds from the retailer of their choice. This is a huge leap forward in the connection between writer and reader.”
James Patterson says, “Whether on paper, on a screen, or through an app like this one, it’s good to see that technology can actually enhance a reader’s interest in books, rather than diminish it. I think the app will provide new and interesting ways to experience my stories and allow readers instant access to a whole new e-universe of entertainment.”