Guest Column: The ‘Green’ Company
9. Make sure your policy is credible. It's important that your policy sets some stretch goals, but you need to balance that with what's achievable in the short term. At HBG, we wanted to take a leadership environmental position, but also wanted to know that we could deliver on our commitments. So we partnered with our paper suppliers and management to make sure that we could afford the changes that were required, especially in the first year or two of implementing the policy.
10. Communicate and celebrate. Once you've finalized your policy, make sure everyone knows about it—your customers, your own employees, your authors, the general public. If possible, commit to transparency. At HBG, we've committed to publicly sharing our progress against our sustainability goals each year. BB
Peter Datos is the vice president of inventory and procurement at Hachette Book Group and chairperson of the Book Industry Environmental Council.