Guest Column: The ‘Green’ Company
2. Learn what's important to your stakeholders. What kinds of environmental issues have your customers been asking about? What kinds of "green" ideas have your fellow employees been suggesting? What initiatives have you or your suppliers already taken to be more environmentally responsible?
3. Take a look at the bigger picture. How does this effort relate to your company's overall mission and strategy? Do you already have an initiative around corporate social responsibility? Companies are increasingly focused on the triple-bottom line (also known as "people, planet, profit"). At HBG, we are very proud of our reputation as being a great place to work (having recently won honors in Book Business and Crain's New York Business), and we saw developing a sustainability policy as being important to our employees.