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The Voodoo Kit
Voodoo Lou
Running Press
www.runningpress.com
Using props to enhance text, Running Press has developed a collection of non-traditional books that are designed outside of the box—literally. Produced in two formats, a full-sized book with doll, as well as a miniature version of the original, The Voodoo Kit demonstrates the publisher's dedication to providing multi-dimensional projects to court alternative book consumers. By pairing unusual items with traditional content, Running Press has cornered a market that makes books into extensions of gadgets. In the past, the publisher has utilized a wide range of materials to achieve this goal, including rubber and sand.
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