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Based on this experience, Hazelden will consider outsourcing its database and Internet capabilities to revamp its Web site and online bookstore, as well as the implementation of a digital content management system.
"I'm looking forward to developing a state-of-the-art digital content management system, which allows us to put all our marketing and sales tools into an integrated system," explains Motu. "I envision content development, digital image storage and retrieval, archiving, product management, promotion, circulation, sales management, and marketing all incorporated in a real-time database management system."
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