Moving Forward, Thoughtfully
When Tyson Miller founded GPI in 2001, demand from book publishers for recycled paper or forest certification was negligible in practice and not much greater in lip service. Miller jump-started a marketplace solution where there was an empty space. The GPI’s “Book Industry Treatise on Responsible Paper Use,” developed in collaboration with industry stakeholders including publishers, printers and paper companies, enabled enough publishers to sign on to a public commitment that, in turn, it provided heightened visibility for the mills and printers to promote the use of recycled paper, and incentives for more production managers and print buyers to specify recycled papers.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
Gene Therapy
Moving Forward, Thoughtfully
When Tyson Miller founded GPI in 2001, demand from book publishers for recycled paper or forest certification was negligible in practice and not much greater in lip service. Miller jump-started a marketplace solution where there was an empty space. The GPI’s “Book Industry Treatise on Responsible Paper Use,” developed in collaboration with industry stakeholders including publishers, printers and paper companies, enabled enough publishers to sign on to a public commitment that, in turn, it provided heightened visibility for the mills and printers to promote the use of recycled paper, and incentives for more production managers and print buyers to specify recycled papers.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.