Case in point: On page 15 HarperCollins chief digital officer, Chantal Restivo-Alessi, shares how her experience in the music industry has informed her strategy in the book business. The music publishing sector dragged its feet when it came to freeing music sales from the constraints of the album format, fighting young listeners' consumption preferences to the detriment of the industry. With that nugget of knowledge, Restivo-Alessi has taken a more progressive, experimental approach at HarperCollins.
- Companies:
- HarperCollins
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.