Hopefully you can find inspiration in the stories of those profiled in "The Innovators" section and beyond. From audiobooks (page 20) to comic books (page 26) to enhanced ebooks (page 8), new ideas for improving the book-reading experience, boosting the bottom line, and reshaping the industry come from individuals applying their wily entrepreneurial visions to a long-established profession. Take a closer look, and you'll see cross-pollination is often at play in the entrepreneur's eureka moment.
- Companies:
- HarperCollins
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.