Similarly, Luke Parker Bowles has brought his film industry background to his position as executive vice president of production at Open Road to develop author-driven videos that build interest around books, attract new readers, and increase product discoverability.
And a further example: Stonefly Press, an independent publisher of fly-fishing books, is leveraging an events- and author-centric business model to rapidly build its community. Stonefly co-founder Robert Clouse picked up on the value of author-reader relationships while working in the past at presses large and small.
- Companies:
- HarperCollins
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.