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Prior to his presentation, Kent conducted an experiment. “Out of three e-books [I tried to purchase], I had problems with two of them,” said Kent. “That’s a 33-percent success rate. What kind of a way is that to sell e-books?”
These problems contribute to what Kent calls “unfulfilled e-book potential.” “Currently, we have consumer-unfriendly e-book formats, DRM problems, a clunky sales process, a 500-year-old model for digital goods,” he said. The book industry, he suggested, must learn from the software industry’s “try before you buy” model; for example, “unlocking” the first three chapters, but requiring purchase to read the rest. Purchasing should be able to be done right there from within the book, he added.
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- Companies:
- Adobe
- HarperCollins
- Sony
- Places:
- Asia
- United States
- Victoria
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