Is Your Organization Confronting Digital Change?
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Brian Howard
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Chris Lederer, a director with AlixPartners and a veteran of publishers such as Open Road and HarperCollins, opened with a high-level perspective on the strategic implications of digital change (complete with references to Roger Sterling and Mashall McLuhan). Lederer wondered, for starters, if publishers were indeed confronting digital change, or if digital change was confronting publishers. He made a compelling case that book publishers need to enter the 2.0 phase of digital publishing, explaining that 1.0 was the experimental phase.
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