Is Your Organization Confronting Digital Change?
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Brian Howard
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Next, Ania Wieckowski, Managing Editor at Harvard Business Review Press, gave a detailed case study of the launch of the Harvard Business Review Singles program, a short-form product (10,000-25,000 words; $2.99-$3.99) content line. Wieckowski discussed the why and how of the launch, and how it's impacted the Press' editorial, production, oeprations and marketing efforts.
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