Results of the Industry’s First-Ever Environmental Survey Released
Key findings are sobering, yet also indicate progress.
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Van Der Laan of Random House— which, in May 2006, announced a major environmental initiative to increase its use of recycled paper tenfold by 2010—spoke on the implications of the survey results for publishers. He stressed that publishers sit at a crucial point in the supply chain, as they select the paper, contract with a printer, produce the final product and own the marketplace brand. Therefore, publishers must continue to drive environmental improvement, Van Der Laan urged. “The consumer lens is focused on the publisher, and the burden of responsibility lies on the publisher,” he said.
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Janet Spavlik
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