Kobo Developing HTML5 eReading Web App to Serve iOS Users

(Press Release) TORONTO, July 26, 2011 – Following recent App Store policy changes imposed by Apple, Kobo, a global leader in eReading with over 4 million readers worldwide, announced today that development is underway on an HTML5 eReading web app. With the development of the HTML5 app, Kobo will continue to provide the most optimized experience for iOS users and users on other Kobo platforms.

Kobo is dedicated to an open-platform experience and believes that consumers should have the freedom to read on any device, at anytime, anyplace in the world. With the new HTML5 web app, Kobo remains committed to open solutions and extends eReading capabilities to a platform that can be quickly enhanced and updated with the latest eReading features and functionality. Kobo’s HTML5 app will not replace the company’s existing apps, but extend its read-across-any-device strategy to reach a broader set of users and add additional value for their current customer base.

Over the past weeks, Kobo has worked with Apple to create a solution that would benefit the iOS eReading community within Apple’s new App Store guidelines. Unfortunately, Apple has mandated that Kobo, along with all eBook retailers, substantially change the eReading experience for consumers by removing in-app access to the Kobo store.

Even after modification, Kobo’s hugely popular and heavily downloaded eReading iOS apps continue to offer powerful features in the new 4.5.1 version, from the Reading Life social platform to the app’s industry leading reading experience. Kobo users can continue to use the Kobo app to read existing books in their library, purchase new books at www.Kobo.com, using any popular web browser and shop from Kobo's selection of over 2.4 million eBooks - latest New York Times bestsellers, new releases and more. Any books purchased on Kobo.com are automatically updated in the iPhone or iPad Kobo app.