Lippincott's Metamorphosis
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Dollars Made Sense
Bryant says he can't disclose the cost of changing the publishing process, but he anticipates that the company will recoup its investment in two to three years. LWW received an immediate return in the cost of producing the PDA version of the "Nursing Drug Handbook." Bryant says now that XML is used throughout the publishing process, LWW has eliminated most of the $20,000 it spent annually on converting Quark files to XML for the PDA product.
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