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How CTP catches on
"For us, it was creating and maintaining customer confidence," says Bauer. "How we addressed it was finding out what their reservations were and educating (them) if it was perceived, or, if it was a real problem, fixing it."
Developing good practices with font- and image-management is also a key ingredient in a successful switch to a CTP workflow, he adds. "Another thing we observed was once publishers develop a comfort level with CTP, their acceptance isn't gradual--it's almost immediate," he continues, recalling how some publishers saw potential cost and time savings and, as a result, converted.
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