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Eventually, Borders eliminated that growth strategy statement from its annual filing, but by then it was too late to save the retailer. Hopefully publishers will finally drop that same mentality and realize the future isn't about satisfying the fictional "power reader" but rather building a relationship with consumers one person at a time with one book at a time. That kind of mission statement will work great with committed bookstores as retailing partners, but publishers better move fast while there are still some left.
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