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One glance at Amazon's financials tells that story plain as day: In 2010 Amazon's media division, which includes books, was eclipsed by its "electronics and other general merchandise" segment. For its most recent fiscal year (during which Amazon made almost $75 billion) media came to represent just 28% of the company -- and I'm sure it'll represent even less than that when this year closes. The fact the company actually suggested customers could just go buy books elsewhere when the Hachette price feud broke says very clearly how little value a happy book buyer has for the entity.
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