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Another knee-slapper was the reports saying a person who owns an ebook reader is more likely to read a lot of books compared to someone who doesn't own an ereader. It's true, but wouldn't you expect a person who owns a bicycle to take more bike rides in a given year than a person who doesn't?
We also -- especially as Borders began drawing its last breath -- kept reading statements from self-appointed digital gurus about "the end of bookstores." Of course these same people could often be found standing needlessly in line at an Apple Store whenever a new gadget was about to land, which begged the question: If physical retail is dead, then shouldn't you be at home hitting a "buy it now" button?
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