NAMMU Awards Domtar 2010 Environmental Award
(Press Release) Toronto, Intercontinental Toronto Centre, November 3rd—Domtar's "Paper Because" campaign captured the lead in environmental initiatives for 2010, and took home the NAMMU Environmental Award for industry leadership and Best Management Practices.
NAMMU head judge, and Chairman, SBS Business Solutions, Tony Keenan, announced the award, and stated "This industry leader helps ensure our creative livelihood in print is not only environmentally friendly, but also welcomed and recognized by our customers as such."
Domtar's innovative "Paper Because" initiative, launched this year to promote the responsible use of paper, is a sweeping campaign with huge, positive consumer reach and impact. Advertisements appear in major Canadian and US print and online media, supported by an in-depth, dedicated microsite www.paperbecause.com
NAMMU President, Kathleen Rowe, noted that "Domtar's 'Paper Because' campaign demonstrates that paper is sustainable, personal and purposeful. Exactly the message this industry needs to have delivered to all of its audiences."
"Once again, Domtar has raised the bar in best management practices on environmental issues," concluded Keenan.
The NAMMU Environmental Awards distinguish leadership, innovation and results achieved in making the mailing industry as environmentally friendly as possible. Winners in the three categories of INNOVATION, BEST MANAGEMENT PRACTICES, and BEST MAIL CAMPAIGN have met rigorous environmental criteria and set new standards for smart environmental practices. Learn more: www.nammu.ca/environment