Navigating the Digital Landscape: The Society of New Communications Research's Senior Fellow Danny O. Snow on the Impact of New Digital Formats and Technologies on Publishing
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Melissa Ward
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If you are sending PDF files to your printer, you’re already in the e-book business, whether you know it or not. Send the same PDF files to Google [Book Search], and your content can soon start generating revenues in digital form. Find a DAD [digital asset distributor] and your PDFs can be rapidly re-formatted for electronic publication on a variety of platforms with a minimum of investment or technical hassle, wringing more revenue from the work already completed getting the print edition published. Don’t fall prey to the illusion that e-books will erode sales of printed books; that isn’t going to happen for another decade or two.
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Melissa Ward
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Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
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