Navigating the Digital Landscape: The Society of New Communications Research's Senior Fellow Danny O. Snow on the Impact of New Digital Formats and Technologies on Publishing
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Melissa Ward
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Extra: Which technology or technologies do you think will have the biggest impact on the publishing industry this year?
Snow: Watch for widespread bookstore closures in 2009, with a greater share of book sales moving online, especially through non-traditional outlets. Technologies that promote e-commerce for publishers will flourish as a result.
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Melissa Ward
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Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
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