New NOOK® Customers Will Receive Free Collection of Disney eBooks with In-Store Purchase of an Award-Winning NOOK Tablet

NEW YORK, NY – August 6, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced new NOOK Tablet customers will receive an instant free collection of exciting and beloved Disney eBooks as part of our NOOK Kids Summer Reading Program (www.nook.com/kids-summer-reading). This collection features a variety of NOOK Kids picture books along with interactive Read and Play™ and Read To Me™ titles featuring favorite Disney characters, perfect for families to read together. This limited time offer applies to new in-store purchases of both NOOK Tablet 16GB ($249) and NOOK Tablet 8GB ($199) at any of Barnes & Noble’s nearly 700 stores nationwide. This is the third collection of eBooks offered through the NOOK Kids Summer Reading Program, specially designed to keep children engaged in reading all summer long.

The latest and final collection of titles, available August 6 through September 2, is for readers ages 3 to 6 and features the following bestsellers and interactive titles from Disney:

• Winnie the Pooh: Party in the Wood

• Cars Read-Along Storybook

• Just Squidding (Phineas and Ferb Series #5)

• Cinderella Read-Along Storybook

• Toy Story 3: So Long, Partner

• The Great Tournament (Wizards of Mickey #1)

Once customers purchase their new NOOK Tablet, young readers can choose to enjoy one title or the entire collection of free Summer Reading eBooks, which can be instantly downloaded and added to their free digital locker via access codes they will receive at the time of their NOOK purchase. For more information, ask a bookseller or go to: www.nook.com/kids-summer-reading.

With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers™.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the leading retailer of content, digital media and educational products, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 647 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than 2.5 million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet™, NOOK Simple Touch™ with GlowLight™ , NOOK Simple Touch™, NOOK Color™, Reader’s Tablet™, Best-Text™ Technology, VividView™, PagePerfect™, NOOK Store™, NOOK Bookstore™, NOOK Book™, NOOK Newsstand™, NOOK Magazine™, NOOK Newspaper™, NOOK Apps™, FREE NOOK Reading Apps™, NOOK Kids™, NOOK Digital Shop™, NOOK Cloud™, NOOK® for Web, Read In Store™, More In Store™, LendMe®, NOOK Books en español™, NOOK Study™, NOOK Library™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

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About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via e-mail, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its Free NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nook.