Insights from Random House, McGraw-Hill, Hachette, Wiley, Wolters Kluwer, and Oxford University Press, detail how publishers are practically solving the same business problems and what innovations are adding significant value.
"eBooks are booming, thanks to the iPad, Kindle and other eReaders, said Dev Ganensan, President and CEO of Aptara. "But they are just a subset of digital publishing. Whether content is prepared for access online, for print on demand (POD), or for enhanced eBooks and apps, if it isn't profitable it's not a viable business opportunity. As the Gilbane Group's study highlights, a successful shift to digital requires a thorough strategy, with smart technology at its crux. With over 20 years of publishing innovation and a pure content technology focus, Aptara is proud to be helping the world's largest publishers make the transition to digital efficient, scalable, and profitable."