New Revenue Opportunities and Efficiencies for Publishers
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However, new approaches to publishing, driven by digital print technology, are giving publishing entrepreneurs a competitive edge and traditional publishers a means to combat the considerable pressure their businesses are experiencing.
The biggest benefit of digital book printing is its ability to produce books 'just in time,' reducing the dependence upon inexact customer demand forecasts and minimizing warehousing costs (about half of the books manufactured in the last decade are gathering dust in warehouses). Digital printing also helps control costs and deliver incremental revenue that offset printing cannot. It provides an economic advantage for print runs that range from one to several thousand.
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- Companies:
- Edwards Brothers
- Time Inc.
- Xerox Corp.
- People:
- Peter Perine Peter Perine
- Places:
- Ann Arbor, Mich.
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