New Revenue Opportunities and Efficiencies for Publishers
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Digital technology also offers advantages for nearly every printing requirement before and after the main edition run. Prior to the main run, digital is an economical choice for short runs of review copies, comps and preview copies for sales reps and promotions, or to produce short runs of limited-distribution copies to serve as a market test.
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- Companies:
- Edwards Brothers
- Time Inc.
- Xerox Corp.
- People:
- Peter Perine Peter Perine
- Places:
- Ann Arbor, Mich.
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