New Revenue Opportunities and Efficiencies for Publishers
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Other innovative book manufacturers are carving out a role for digital publishing in first-edition printing. Some publishers print shorter first-edition runs to better control warehouse volume, knowing they can respond to demand quickly with digital technology.
Others use digital to fill manufacturing orders more precisely. For example, a manufacturer might print 52,000 copies to fill an order for 50,000, but actually deliver only 48,000 due to routine production errors. Some manufacturers now produce the remaining 2,000 copies digitally, and
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- Companies:
- Edwards Brothers
- Time Inc.
- Xerox Corp.
- People:
- Peter Perine Peter Perine
- Places:
- Ann Arbor, Mich.
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