On Demand Books Announces the New Espresso Book Machine 2.0
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On Demand's ultimate goal is to install the machines anywhere books are currently found, sold or needed. The homepage of the company's Web site proclaims, "What Gutenberg’s press did for Europe in the 15th century, digitization and the Espresso Book Machine will do for the world tomorrow."
Publishers, have no fear though, says Neller. This new technology, which Time called the invention of the year in 2007, is here to help, not hurt, your bottom line.
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Peter Beisser
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