On Demand Books Announces the New Espresso Book Machine 2.0
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"Being a specialist publisher with a global audience, anything that cuts time-to-market has to be a good thing," Green says. "For example, it currently takes us around six weeks to get a book to market in Australia from our base in Paris. Since many of our books get coverage in global media, like the Financial Times, you can imagine this causes a good deal of customer frustration—not to mention lost sales. Since demand for our titles is too small in each market to justify the cost of offset printing locally, the arrival of these machines is, quite frankly, a godsend."
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Peter Beisser
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