It’s on everyone’s lips: the book market is in transition. The traditional publishers are facing the danger of being left behind if they do not adapt quickly enough. “Fast transition is needed from existing publishers if they want to stay in business”, says Kristian Madsen, CEO of Bookboon.com.
Free alternative
Bookboon offers an alternative for the often unfair priced eBooks. The eBooks are available for free thanks to the insertion of a small number of employer branding and recruitment advertisements in the eBooks.The ePublisher currently offers business books, academic textbooks for university students and travel guides.
Ever since Bookboon became a global company, it has proven successful in the US: in the past 12 months, Bookboon.com experienced half a million downloads. As the eBook trend is growing, readers who at first rejected the electronic book wave are taking a closer look. Madsen: “Many business professionals and students have an e-reader or tablet. Our wide selection of eBooks offers something to everyone.”
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