Open Road Launches "Iconic Ebooks" Imprint Around Popular Classics; Debuts With Erica Jong's "Fear of Flying"
PRESS RELEASE (October 18, 2011) Open Road Integrated Media, a digital publisher and multimedia content company, announced today that it will digitally publish and market Erica Jong’s Fear of Flying, the groundbreaking international bestseller that revolutionized female sexuality, as an e-book throughout the world in the English language. Fear of Flying will be the first title in Open Road's new Iconic Ebooks imprint. The ebook, with a new cover and an illustrated biography featuring never-before-seen photos, goes on sale today.
Open Road’s Iconic Ebooks are titles that, like Fear of Flying, have universal name recognition whether as memoir, popular fiction, literary fiction, or nonfiction.
Cofounder and CEO Jane Friedman said: “A core mission of Open Road is to bring many of the most influential and acclaimed books to 'e' to connect them once again with readers. Erica Jong's Fear of Flying fits this bill perfectly as it absolutely transformed parts of our culture. It is iconic in every sense of the word, and we are proud to launch our new imprint with its publication.”
Erica Jong said: “Fear of Flying changed the way women felt about their sexuality—the world has changed, but sex has not. Now, for the new world, I am delighted that Open Road will make Fear of Flying available digitally for all generations.”
Open Road has produced marketing videos with and about Jong and Fear of Flying. These videos, along with other curated and original marketing materials, will be distributed through Open Road’s online platform as well as syndicated to online content partners.
Open Road will also rebrand the following titles from its catalog as Iconic Ebooks:
Mr. Popper's Penguins by Richard and Florence Atwater
The Prince of Tides by Pat Conroy
Julie of the Wolves by Jean Craighead George
Chaos: Making a New Science by James Gleick
From Here to Eternity by James Jones
The Moviegoer by Walker Percy
Sophie's Choice by William Styron
Candy by Terry Southern
Exodus by Leon Uris
The Color Purple by Alice Walker