Oyster CEO Eric Stromberg On Leading The Ebook Subscription Space
Service passes 500k titles with over 500 new publisher partnerships
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Ellen Harvey
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For%20Dummies<%2Fem>%20series,%20McSweeney's%20Time%20Out<%2Fem>%20Guides,%20and%20Chronicle's%20Grumpy%20Cat%20and%20Boo<%2Fem>.%20All%20three%20publishers%20are%20new%20to%20Oyster.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Foyster-leading-the-ebook-subscription-space-500-000-titles%2F" target="_blank" class="email" data-post-id="1938" type="icon_link">
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Stromberg attributes this rapid growth to publishers' desire to put more of their books in front of readers. "Oyster is very focused on discovery," says Stromberg, "A lot of our readers find the books through browsing and personalization of search, and that is really exciting for publishers." Stromberg emphasized that much of Oyster's time and energy has going into crafting the site's personal recommendation technology so that the right titles are being offered to the right readers.
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- Companies:
- HarperCollins
- John Wiley & Sons
- People:
- Eric Stromberg
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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