Oyster CEO Eric Stromberg On Leading The Ebook Subscription Space
Still, there are several publishers who question the subscription model. Caroline Reidy, president and CEO of Simon & Schuster, said at Digital Book World 2014 that she had not signed on with Oyster due to "unresolved questions about how to avoid devaluing books and cannibalizing sales". To those in doubt like Reidy, Stromberg says it's a matter of education. As Oyster continues to build out the subscription market, it hopes to show publishers that the demand and sales are there, and that ultimately subscription is the future of reading.
- Companies:
- HarperCollins
- John Wiley & Sons
- People:
- Eric Stromberg
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.